Revenue Generation Tip # 1 – Create and celebrate a festival of collaboration and teamwork
On Sunday the 13th October 2019, Singapore held its first ever Rum festival. Rum
Bellion 2019 #RumBellionSG is the brainchild of Eddy Montana (General Manager,
Neon Pigeon Singapore). With the support from his fantastic team at Neon Pigeon
and in collaboration with 3 neighbouring restaurants plus well-known Rum brands
such as Baba Au Rum, Phraya, Mekong, Appleton and many more, Rum Bellion was
And don’t just take our word for it! Check this out!
A picture is worth a thousand words. And this was just at 7pm!
So why is Wolfe Strategies, the accountants for the Food & Beverage industry, writing about this?
The F&B sector, irrespective of countries or regions, is facing increasing challenges.
In our research, we have discovered that almost 50% of business do not survive past
the 5-year mark.
In an environment with stiff competition, rapidly evolving consumer tastes and
rising costs as well as geopolitical uncertainties, how would restaurants and cafes
continue to thrive? The key is collaboration and teamwork.
What are the current consumer trends in your neighbourhood? Perhaps more and
more people are preferring vegetarian / vegan options? Why not collaborate with
well-known chefs and brands in this arena?
Perhaps consumer spending in your area is weather and occasion dependent? If the
weekend forecast is sunny, why not have a street party in collaboration with your
local council and other restaurants and cafes? Or perhaps a Halloween-themed bar
A festival or event to recognize and celebrate the niche tastes of your local consumer
could propel your outlet to the attention of wider audiences and usher in a steady
stream of customers.
About the Author
Sarang Mandke – Sarang is a Chartered
Accountant with 5+ years experience.
He owns and manages Wolfe Strategies,
a consulting firm specializing in
providing real time operational
efficiency solutions to restaurants, cafes
and bars. Wolfe Strategies has its offices
in Singapore, Australia and the U.K.
Sarang can be reached on
The views expressed in this article are those of the author and are based on existing
publications as well as limited research. Market conditions and factors may differ for
each business and hence, these views should not be solely relied on when making